Article ·
What a missed call actually costs a clinic
The arithmetic most clinics never do: unanswered calls, the patients behind them, and what a year of it adds up to.
Aeva AI
Start with the calls you never hear about
A missed call is invisible by definition. It leaves no voicemail, no note, and no row in your practice management system — which is exactly why it never appears in the numbers a clinic reviews.
The patient does not wait. They call the next clinic on the list, and the appointment happens somewhere else. See how Aeva answers for a worked example.
Where they come from
- After hours, when nobody is at the desk
- Lunch, handover, and the school-run hour
- Any moment your receptionist is already on a call
The arithmetic
1 in 4 calls unanswered$180 average appointment$40,000+ a yearWe thought we were busy. We were actually unreachable.
Work out your own number
- Pull last month's call log from your phone provider
- Count the calls that rang out or hit voicemail
- Multiply by your average appointment value, then by twelve
See Aeva answer a call from your clinic
Hear how Aeva handles a real booking, in your clinic's voice, before you decide.
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